More people are turning to the Internet for the job search process. While you might think that this fact would make the job of executive recruiters much easier, it also presents a few unique challenges. One of the biggest challenges to consider is getting the attention of your target audience: in this case the job seekers.
How do you do it?
Carving out your little corner of the World Wide Web isn’t always easy. Right now things are finally starting to pick up and companies are just beginning to start the hiring process after a fairly long (four-year) drought. Unfortunately, there are a lot of recruiters out there competing for the attention of the same high-quality recruits you want to work with.
This means that you need to make sure your listings or ads are the ones that job seekers are finding. The way to do this is through a process called search engine optimization or SEO. What that means is that you need to “optimize” your listings so that they get noticed by the search engines.
But, here’s the kicker: a lot of other recruiters are trying to optimize the same major keywords that people are using while searching for jobs. There are only 10 spots on Google’s front page and that’s where you ideally want your job listing displayed.
Keep these tips in mind as you make your listings get the attention they deserve. They will help you create listings that get attention from search engines. More importantly, they are the same terms that job seekers are searching.
Use Full Job Titles in Your Ads
The more specific you are about the exact title and/or description of the job that’s available, the better your chances to fall near the top of the search results for that term will be.
For instance, you might find thousands of jobs on any given day for a “senior developer”. If you get more specific in your search terms and place an ad for a “senior Python developer” you’ll have fewer competing ads to contend with. You can take it a step further and use the term “senior Python developer Django framework” to weed out even more of the competition.
Place Ads that are Location Specific
Using the location where the job is available accomplishes many things. First, it capitalizes on the fact that many people do include states, cities, and even areas of cities, to help them refine their job searches. You definitely want your ads to be found by people who are looking for jobs in the area.
Second, it gets rid of competitive job listings halfway across the counter or in other countries. This means that your ad will be more likely to be found by the people who are interested in the job you have available – especially those who are searching locally because you’ve tailored the ad to target the location of the company.
These are just two small ways you can use keyword and phrases to assist you in your executive recruiting endeavors. Use them well and find new ways to make your listings as unique as possible so that your ads will be found by the right job candidates time and time again.