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Is Your Manufacturing Company Ready for a Mobile World?

April 11th, 2013

In a global business climate, even manufacturing businesses need to make the move to the realm of the mobile web. Many business owners have missed the boat, to some degree when it comes to creating mobile websites or at least making their own business websites “mobile friendly.” You really can’t afford to do that with your business. It’s time to get on board with mobile manufacturing technology and the benefits it provides.

Why You Must Go Mobile

Business today is moving to the smaller screens of mobile devices and tablet PCs. People are taking their business on the road. They’re doing research at kid’s little league games and waiting in the various lines they’re all called upon to wait in from time to time. If your website isn’t ready for them when and how they want to access it, then you’re missing out on business most manufacturing companies can’t afford to lose. These are just a few things you can do to make your business a little friendlier to various mobile devices.

Optimize Critical Website Pages for Mobile Devices

There are a few steps that go into this particular process. However, making the time now to create a site where all the vital pages with information about your business and how to contact you, will get you business your competitors are missing out on if they haven’t taken this necessary step quite yet. More importantly, the sooner you get the job done, the faster your site will begin to trend in mobile circles.

How do you go about optimizing your site (or at least a few pages on your site) for mobile devices? Follow these quick steps for starters.

1)   Eliminate unnecessary text. It’s difficult to read large chunks of content on mobile devices. Keep the information relevant, necessary, and brief on pages you optimize for mobile devices.

2)   Lower load times. There are plenty of people who use mobile devices that are still operating from 3G networks. They don’t all move at the speed of lightning. If your site takes too long to load, people will move on. Eliminate pictures, music, and other items that add to longer load times when optimizing for mobile devices.

3)   Keep it simple. A complex design will make it difficult for people to navigate from one page of your site to others. Make your mobile pages as user friendly as possible—bearing in mind that tiny boxes and closely spaced links will prove tricky to navigate on mobile devices.

Create Mobile-Ready Email Marketing Messages

One of the most common things for people to do is check emails on their mobile devices. That’s why it’s absolutely crucial for you to make changes to your email marketing messages that are mobile-friendly. If people can’t easily navigate from email to offer, email to phone call, or both, then you run the risk of missing out on the big sale you’re hoping to land from your email marketing efforts.

You’ve made it to the manufacturing mobile age, whether you’re ready for it or not. However, if you embrace the future of marketing online ahead of your manufacturing competitors, you’ll have a serious advantage (of time and experience in the field of email marketing) over them when they finally take the plunge. Remember to also hire manufacturing employees who are familiar with mobile manufacturing technology, from Stark Talent.

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