How Social Media Helps Information Technology Firms

March 22nd, 2013

Social media is a craze that isn’t going away anytime now or in the future. It’s transformed the way average people connect and the way organizations conduct everyday business.

In many ways, business social networking has become a valuable operations tool that thousands of executives and human resource professionals turn to daily for fast access to information and people. In the technology sector, this is prevalent.

How is social media used to support tech companies?

There are many ways that social media and the networking opportunities that it brings support the technical industry at the corporate level. Let’s look at a few ways.

  1. Industry news and updates – One big way that social media helps technology businesses is that it helps to shed light on new advancements and ideas in an otherwise rapidly evolving industry. News and updates are shared by social networks and this allows companies to stay ahead of the competition.
  2. Online groups and events – With much of the technology industry conducting business on a global scale, social media allows businesses to set up virtual events and forums where participants can connect and share.
  3. Recruiting in technology – In terms of tech recruitment, social media has become the go-to source for candidates. Why? Recruiters can quickly search for candidates by job specialty and industry, which is convenient for recruitment sourcing.
  4. Corporate branding – Creating an image for the company is very important in today’s technology driven environment. Businesses can use social media as a platform for displaying and promoting their brand.
  5. Improved collaboration– Using social media has become commonplace in tech work environments. By providing internal social networking groups, employees can collaborate and post updates on important projects.

Strategic business use of social networking on the increase

While these are just a handful of the ways that technology firms can use social media to improve internal processes, connect with industry thought leaders, and attract great talent—there are some interesting statistics in this area for further research. In the 2012 Small Business Social Study conducted by SMB Group, it was revealed that:

  • One-quarter of all US small businesses and one-third of midsize companies use social media to engage with customers and prospects in a strategic and structured way.
  • At the time of the survey, 20 percent of US businesses had integrated social media into their standard business processes.
  • 86 percent of companies worldwide have a presence on at least one social network, including a growing interest in the use of Pinterest and Google+.

It’s growing more important than ever that companies focus on a strategy for not only connecting with their prospective clients, but also utilize social networks for attracting the best technology candidates possible. By engaging with job seekers, social media can be harnessed to bring in higher quality candidates. In this day and age where quality counts, hiring the best IT employees can make all the difference in the success of your tech firm. That’s why Stark Talent should be your first stop for quality technical and IT contract workers.

Leave a Reply